ASA to regulate website marketing from 1 March 2011

The UK print, broadcast and display advertising regulator is soon to expanding its online activities. Up to now the only online adverts the ASA have regulated have been display ads such as banner ads. From 1 March 2011 they will start regulating the content of advertisers’ own websites and in non-paid-for space ‘under their control’. So if you find you have been misled by the information on a company’s own website or on their Facebook page you will now have somewhere to complain to.

The ASA are offering support to website owners who need to understand the new rules. It is worth noting that the rules are not limited to websites with domain names. The ASA are also launching a Website Audit service on Feb 1.

For more infomation, including some useful FAQ, see the ASA website.